In this digital era, possessing digital skills can instantly make you employable and freshers, as well as experienced people across the world, are doing their best to either learn new digital skills or to sharpen the existing ones as all the digital marketing agencies are looking for people with decent digital skills and are paying higher salaries as compared to ones who don’t have the skills. So, if you are planning to make a transition in your career on account of new digital skills, you should start working on them right away. Here are the 10 most in-demand digital skills that can make you an instant candidate.

1. Social Media

Social media marketing is a tactics used to promote your business services or products on different social media platforms such as Facebook, Twitter, LinkedIn, Instagram and others. It is widely used by companies to reach out to the customers and increase their brand awareness. The companies cannot actually meet their customers face-to-face and hence social media is where they build relationships with them. A person who can create a perfect content for the promotion of the business on social media can easily find a job. Social Media Marketing also falls under digital marketing as well.

2. Search Engine Marketing

Search engine marketing or as it is widely known SEM is the digital marketing tactic used for increasing the number of visitors to your website. This is done by targeting the customers at the specific times when they are likely to search for terms related to your product or service and displaying advertisements on, before and after those search results. Traditionally, this was done by buying online space in various search engines such as Google, Yahoo, Bing and others but now through programmatic technology, this can be further customized by targeting ads based on target audiences demographics, psychographics and behavioral aspects. If a person understands SEM well then he can get a job with one of the top digital marketing agencies in less than a week.

3. Data Analysis

In digital marketing, Data Analysis is used by digital marketers to evaluate the performance of their digital campaigns. This is done in order to improve or maintain the current campaign strategies in online as well as offline domains. It involves analyzing of data related to growth and traffic check, building new audiences, tracking conversion rates and many other things. The person who can understand the data in an efficient manner can get a good job with a digital agency.

4. Understanding of Content marketing

Both offline and online, content marketing is highly performance based and it makes a strong impact on the consumers. Traditional companies use this digital marketing tactic to generate maximum amount of sales. The digital agency can also easily hire someone with better content marketing skills.

5. Marketing Strategy

A digital marketer has to understand the entire marketing strategy of their organization in terms of audience expansion, customer acquisition, website development and so on. He must have a good understanding of the entire concept and he must execute all the strategies accordingly in order to maximize the profits from their existing customers as well as to attract more people towards them on-line through various channels like social media, email marketing, PPC etc.

5. Email marketing

Email marketing is a powerful tool that is used by companies to gain the attention of their targeted customers. Emailing is also known as one of the most effective digital marketing tools that can be applied for building audience for your business.

6. Pay-per-click marketing

Pay-per-click marketing normally refers to a digital marketing service that is basically used to target the customers in an efficient way. This can be achieved through various PPC tools such as Google Adwords, Bing Ads etc. PPC can also be used to acquire more customers for your business by bidding on search terms.

7. Video editing and presentation

Many companies are now promoting their products or services using different types of videos, be it promotional video, product demonstration video or others. So, anyone who can create a high-quality video and can edit that so that the content is clear and understandable to the target audience can easily get a job in any reputed digital marketing agency.