A lot of people think that SEO is such a difficult process but that’s not true. It takes some time and patience to implement SEO strategy in your website. There are many SEO strategies available but what really matters is the strategy you use to create the desired results you really want. Let me start by explaining how internal links can help boost SEO rankings on your website. You must have heard of a website having its homepage linked by other pages in the site which ultimately helps boost search engine rankings, right? This is one of the simplest and most effective ways of boosting search engine rankings.
Write as Much Content as You Can
The more content you have the more pages you can have. The more pages you have the more links you can create. When searching for quality backlinks, the search engines consider the page with many inbound links as a very valuable page which is worthy to have a high ranking on it. However, before placing a link to another page in your site, ensure that the link actually leads to an internal or an external source and not just an irrelevant one like some other sites.
Always Use Natural Links
You should not create links that are just there to increase the internal link profile of a site. This will not look natural and it will definitely be penalized by search engines. When you want to connect two pages in your website, ensure that the content of both pages is relevant, useful and is going to satisfy the needs of searchers. When creating links using anchor text, make sure that you don’t water your site down from good quality backlinks by overuse of exact match keywords. The same rule applies when building an internal linking structure for your website.
Using Relevant Links is Very Important
The standard link building practice is to identify a popular topic and write a good article on that topic, it’s very important that you don’t use your internal links to popularize irrelevant content. Readers will be able to spot the trend easily and it can have a negative impact on your website. When building a new directory or adding content to an existing directory, it’s very easy to make the mistake of adding exact match keywords in your anchor text. For example, let’s say you’re creating an article about ‘best widgets products’ and decide to add links in every paragraph of that article using ‘widget products’.
Don’t Use Too Many Internal Links
If you have too many internal links on one page it can look like you are trying to manipulate the search engines. A good place to start is one link per paragraph of text. You could use only one or two links per page if your content is very rich, but if the page is empty then you might want to take advantage of some opportunities to get more links on that page. Search engines will rank your pages higher in their search results when they believe that your pages are relevant and useful for the searcher’s query. If they don’t believe this then they will not include your site in their search results.
