Entire global economy is in the tight clutches of slowdown. Covid-19 pandemic has proven to be another big blow for giant economies like China, the US and India. Even after this crisis passes, it is undeniable that economies will take a long time to get back on their feet. This time is also difficult for youngsters and freshers who are yet to make up their mind about careers. The skill acquisition in the digital marketing field is different from any other business fields. This is because of the amount of data a person can get regarding a particular parameter through social media research and analytical tools. This information would be enough to help one decide on his/her career decision and build a successful future. Growth in Digital Marketing [1] Market is expanding at a rapid pace due to new job opportunities, corporate restructuring, etc. You must be thinking that how can I be assured that this field will not see a setback in near future? Economic slowdown has collapsed strong sectors like automobiles, manufacturing as well. Then how will this nascent industry survive the blows of slowdown? Here is your answer. Amidst slowdown, the number of mobile phone users and internet subscribers is increasing by leaps and bounds in the country. Once a luxury, smartphones now have become a necessity. You can pay bills, do shopping, connect to the world through that small device in your pocket. Digital marketing industry was born from this digital revolution. Now can you see the number of mobile users or internet subscribers ever decreasing? The growth of the digital marketing sector is directly proportional to the number of mobile users and internet penetration.
1. Select a Digital Marketing Course to Start Your Career
If you are one among those who wants to build a career in digital marketing, then you are at the right place. I know it is difficult for you to get up and choose a career path when job market is bleak and there are no many opportunities available. But with little effort from your end, you can easily decide on a career path. Here are few things that will help you select a course in Digital Marketing:
2. Master a Skill that is in Demand Worldwide
McKinsey Institute reports that digital influence has surpassed television as the world’s largest medium. Their study reveals that digital influences will continue to grow at a rapid pace over the next four years. So, how will you further your career in this field if not you are using the skills that are in demand and that too worldwide?
3. Interact With People and Make a Solid Network
In digital marketing, like any other profession, you must have a solid network of contacts in the industry. This way you can help others and earn a good referral as well. You will be making good contacts with many people through social media and/or social networking sites like Facebook, LinkedIn and Twitter. These contacts will also help you get better job opportunities in the industry.
4. Learn How Social Media Ads Work
Social media ads are most important in the digital marketing field. In fact, it is the most useful tool for any marketer. To know if this profession is for you or not, you must learn some basics about how these ads work.
5. Learn to Navigate through Social Media Sites
A lot of business revolves around social networking sites these days. From job searching to exchanging business cards, everything goes mainstream through these sites. If you need a job, then you must have an excellent social media marketing skillset because a lot of recruiters will first try to find your profile on these sites before they approach you with job opportunities.
